FRAGRANCES IN HOMECARE
Respondents find it difficult to articulate differences in fragrances, and neurofeedback determines the true consumer sentiment, time- and cost-effectively.
ANTI-DANDRUFF SHAMPOO IN CHINA TO BEAT THE MOST ICONIC ONE
An underwater EEG analysis to make a product roadmap that will lead to superiority over the biggest competitor.
PACKAGING FOR ICE CREAMS IN EU
Creating new packaging and flavors for children’s ice cream ‒ because kids often say one thing and mean another during tween years, so we picked out the optimal combination.
SHOPPER INSIGHTS FOR PERSONAL CARE IN UK
Tracking the shopping experience in retail to identify key drivers and challenges when buying personal care products. The insights cover key drivers, most engaging product features, consumer’s staff preferences and influence of product samples and design of the retail store.
testing prototype products to get emotional feedback for specific product features. Consumers explicitly prefer products that have at least one product feature that causes higher arousal and high intensity in emotional reactions. The goal was to create a perfect combination of product features that induces high implicit reactions and will be recognized on the explicit level.
Comparing different types of chips product to determine which flavor induces the highest emotional reaction and which products leave the consumers feeling the most satisfied, all with the goal of improving flavors of new chips products.
Coffee products have a very memorable and intense aroma. Such memorable, intense and engaging product features will leave a significant impact on the respondents, causing them to mark that product as preferred implicitly and explicitly. The goal of the testing was to discover the right aroma strength that will induce the highest positive reaction and be the preferred one compared with the competition.
Consumers have very similar explicit claims on the taste and strength of soft beverages. We used implicit tools to be able to see the clear differences in preference and to detect the superior products.