Through our empirically proven and validated methodology of capturing emotional processing and emotional intensity, we connected specific EEG waveforms with the stimuli of emotional memorability, allowing us to identify:
|CONSUMER PURCHASE INTENT AND DECISION-MAKING PROCESS|
To detect the testing phases in which purchase intent is triggered we track the entire CX and quantify emotional reactions connected to specific stimuli/testing phase. The IDI platform uses scientifically proven ERP (Event Related Potential) methodology to provide millisecond-accuracy timestamps to isolate neurofeedback reactions to a specific stimulus and to capture neurofeedback components that cause specific emotionalreactions – leading the respondent to desired conscious behavior.
P200 sensory and P300 ERP cognitive components are in correlation with high emotional engagement, and if induced by a specific stimulus, directly result with the purchase intent and influence the purchase decision.Those positive components are specific waveforms directly connected to emotional reactions – causing a feeling of engagement and focusing attention to a specific stimulus.