PURCHASE INTENT

Through our empirically proven and validated methodology of capturing emotional processing and emotional intensity, we connected specific EEG waveforms with the stimuli of emotional memorability, allowing us to identify:

CONSUMER ENGAGEMENT
CONSUMER PURCHASE INTENT AND DECISION-MAKING PROCESS
PRODUCT TRUSTWORTHINESS
PRODUCT LOYALTY

To detect the testing phases in which purchase intent is triggered we track the entire CX and quantify emotional reactions connected to specific stimuli/testing phase. The IDI platform uses scientifically proven ERP (Event Related Potential) methodology to provide millisecond-accuracy timestamps to isolate neurofeedback reactions to a specific stimulus and to capture neurofeedback components that cause specific emotionalreactions – leading the respondent to desired conscious behavior.

P200 sensory and P300 ERP cognitive components are in correlation with high emotional engagement, and if induced by a specific stimulus, directly result with the purchase intent and influence the purchase decision.Those positive components are specific waveforms directly connected to emotional reactions – causing a feeling of engagement and focusing attention to a specific stimulus.

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