We provide consistent analysis of best-performing companies, products and services in these domains:
WHAT DO WE DO?
|Track the experience in every step of the process and measuring the effect both in the store and at home during product usage.|
|Identify the most exciting and the most frustrating step of every purchasing experience.|
|Track, organize and present the big picture in order of better understanding the customer’s online behavior in our expertise.|
Our systems are compatible with all major social listening tools, so you can have our device kits sent out within 24 hours from the occurrence of an online or offline event – and the results available in real-time.
RESULTS VIZUALIZATION FOR EVERY STEP OF THE PURCHASE EXPERIENCE:
|Emotional wheel (A/V) where Arousal represents a state of alertness and Valence represents a state of pleasure-displeasure during shopping.|
|Emotional reactions in time represent emotional peaks triggered in every testing phase – compared with global IDx index and emphasized phases where purchase intent was created.|
|Emotional heat maps represent the places in retail stores or online shop where the consumers experienced the higher emotional peaks.|